When looking for aggressive and dynamic clothing then Firetrap is one innovative brand that offers quality and dynamism in design. Established in 1991, the UK-based denim manufacturer soon evolved into a leading brand in its category. With the best range of high-quality denim items that are stylishly cut on classic styles yet given a futuristic look, the Firetrap brand established itself as an unconventional designer label. The subversive clothing range complements the highly creative accessories provided by the company and are distributed in a limited and controlled manner to leading stockiest like Duffer menswear.

With the popularity of the denim jeans, the brand moved into the development of different clothing items like shirts and jackets. The credibility and value of the brand was further enhanced after it collaborated with leading design houses and labels like Zaid Ghanem, Bestival and designers from the London Fashion Week. By collaborating with labels like i-D and Stag and Dagger, the brand of Firetrap has launched a Goth chic inspired collection as part of its latest offering.

Focusing on replicating the underground and street style of the London you, the Firetrap AW09 Campaign reflects a dark and sinister appeal through the campaign shot in the back streets of London. The entire collection complements the nightlife of the British youth in the urban city centers. Emphasizing the subversive culture which is present in the urban city center today, the brand reflects an edgy and contemporary feel. The complete range of sweats, shirts, uppers and jackets has a subtle appeal while the denim is so outlandish it caters to daring individuals.